May 1, 2026
Your Home Service Leads Go Cold in 11 Minutes. Here's the 3-Mistake Pattern Killing 60% of Your Ad Spend.
If you're spending $2,000+/month on Google or Facebook ads for your roofing, plumbing, or HVAC business and still feel like "the leads aren't great," the problem is almost never the ad. It's the eleven minutes after the lead comes in. Across the home service accounts we audit, the same three operational mistakes are quietly burning 40–60% of every ad dollar — and none of them require touching the campaigns themselves.
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