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Notes from Lynix

Performance marketing for home service companies — what works, what doesn't, and what we're seeing in the wild.

• May 5, 2026

  The 60-second window: why home services lose 80% of their leads in the first minute

  If you're spending money on Meta or Google ads and your dispatcher answers calls in five minutes flat, you're already losing four out of every five leads to the contractor who picked up first. The math is brutal — and most owners don't realize they're playing it.

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• May 1, 2026

  Your Home Service Leads Go Cold in 11 Minutes. Here's the 3-Mistake Pattern Killing 60% of Your Ad Spend.

  If you're spending $2,000+/month on Google or Facebook ads for your roofing, plumbing, or HVAC business and still feel like "the leads aren't great," the problem is almost never the ad. It's the eleven minutes after the lead comes in. Across the home service accounts we audit, the same three operational mistakes are quietly burning 40–60% of every ad dollar — and none of them require touching the campaigns themselves.

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